BAILEY NELSON PACIFIC FAIR


The brief was to design a store worthy of it's shiny new Gold Coast location at Pacific Fair which spoke to the brand's values and key elements. It needed to LOOK DIFFERENT. Other than that, it was 'carte blanche'. My favourite kind of brief.


The result was a rockstar vibe with a tropical twist. We designed stone-clad round merchandising displays, custom joinery, created a ceiling plan to reflect what was happening at floor level including rockstar ceiling roses to add depth and texture to the challenge of a 5-metre high ceiling. We topped the whole thing off with a few vintage pieces and palm trees. OK and a giant clamshell, I can't help it!!